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D&AD Competition design a shoe exhibition: concept/photography/poster/souvenir from tail to heel As it is scientifically claimed, female monkeys walk on tip toe when they want to mate. It is believed that the origin of high heels comes from that claim. Female monkeys by walking on tiptoe emphasize their sex; and woman in a similar way by wearing high heels emphasize their femininity. So they have one thing in common sensuality. A male monkey would always desire a walking on tiptoes female monkey and a woman wearing high heels would attract the attention of man! This makes clear the evolution of humanity and the origin of human race.

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A PROJECT FOR FAMOUS GROUSE ( TVC )